Liptember and R U OK? teamed up in 2017 to help show Australian women how to respond when someone says, “No, I’m not OK.”

As Principal Partner of RUOK? in 2017, the Liptember Foundation’s support lead to 4.63 million women starting a conversation with someone they were worried about in 2017.

We’re now working together to equip women with the skills and confidence to start these conversations every day of the year.

Liptember and RUOK? set out in partnership to deliver the following in 2017:

  • Help empower women to support others by enhancing their skills to navigate a conversation with someone they’re worried about.
  • Strengthen the scaffolding of support around women who are struggling by empowering all people to reach out and support someone who’s struggling.
  • Improve the capacity for RUOK? to develop more targeted messages and content to support better outcomes for women’s mental health and wellbeing.

As a direct outcome of the campaign the following awareness targets have been achieved:

  • RUOK? and Liptember inspired 4.63 million women to start a conversation in 2017.
  • Overall, 63% of respondents thought that the RUOK? campaign has made people more willing to: ‘ask their friends about what’s troubling them’ (up 3% from 2016).
  • Significantly greater proportions of people who were aware of RUOK? compared to those who were not aware of RUOK? had:

 – Listened to someone talk about their problems 77% compared to 64% of unaware.

– Asked someone face-to-face if something was troubling them 59% compared to 48% unaware.

  • Females were significantly more likely to be aware of RUOK? than men in 2017 with 83% and 72% awareness respectively.
  • Of the 1.6 million RUOK? social interactions across Facebook from 01-24 September, 2017, 73% of these were from women.

Liptember will once again be the Principal Partner of RUOK? in 2018, continuing it’s support of a campaign that spreads such a simple, yet important message.

To learn how to ask someone are you ok?, visit

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